
Our benchmark research on business analytics finds that just 13 percent of companies overall and 11 percent of finance departments use predictive analytics. I think advanced analytics – especially predictive analytics – should play a larger role in managing organizations. Making it easier to create and consume advanced analytics would help organizations broaden their integration in business...
Read MoreTopics: Big Data, Performance Management, Planning, Predictive Analytics, Marketing, Modeling, Sales Forecasting, Analytics, IBM, Uncategorized, SPSS