ISG Software Research Analyst Perspectives

Proposal Software Simplifies Key Aspects of Sales

Posted by Mark Smith on 25 September 2011

Sales proposals can determine whether a deal is booked or lost. In most organizations the process of creating and delivering a proposal is manual and one-off, with many potential places for mistakes. This lack of rigor and efficiency impairs many organizations’ ability to leverage their resources. Proposal Software helps sales organizations with an application called PMAPS that addresses sales... Read More

Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, SFA

Salesforce.com Presents the Social Enterprise

Posted by ISG Research on 23 September 2011

As he opened last week’s Cloudforce 2011 conference in London, Salesforce.com CEO Marc Benioff declared that companies “must become social or die.” He reiterated the message in answer to a direct question I put to him during lunch with the media and analysts. I have heard several of his keynotes, and reviewed my colleague analysis from recent Dreamforce conference in San Francisco. and this one... Read More

Topics: Predictive Analytics, Salesforce.com, Social Media, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Business Mobility, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

Salesforce Presents New Social Enterprise with Chatter, Mobility and Data

Posted by Mark Smith on 03 September 2011

At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology for cloud computing and mobile technologies. Its aim is to enable businesses to engage with customers and prospects via social media channels – what Salesforce calls the “social enterprise” – and empower employee and customer social networks to... Read More

Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Cloud, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Chatter, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, Service Cloud, SFA

Salesforce.com and the Big Picture from Dreamforce

Posted by ISG Research on 03 September 2011

Even here in the U.K., we are well aware that Salesforce.com’s annual event Dreamforce is happening this week in San Francisco. Unfortunately I couldn’t be there, but a contingent of the Ventana Research team is there, and from what they are telling me it is quite a show. I have written before that Salesforce has the best marketing machine in the world, let alone the software industry, and it... Read More

Topics: Predictive Analytics, Sales, Salesforce.com, Social Media, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Business Mobility, Cloud Computing, Customer & Contact Center, Customer Service, Workforce Performance, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

Get the Most from Dreamforce for Your Sales Force

Posted by Mark Smith on 30 August 2011

Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference. Today, For background, we need to note that Salesforce.com is not as focused on the sales force as it once was years ago, now concentrating more on application development, collaboration, mobility, database and... Read More

Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Marketo, Merced Systems, Qvidian, Revenue Performance, Sales Force Automation, Sales Operations, Zilliant, Zyme Solutions, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA, Varicent, Vendavo, Xactly

Cloud9 Delivers Sales Forecasting

Posted by Mark Smith on 29 August 2011

If you want to hit the booking and revenue targets required to operate a business, you have to manage your sales forecast and pipeline. Optimally you should be able to monitor and act upon them any day of the week and make adjustments whenever you need to. Unfortunately, most organizations have to wait until they finish their manual efforts at the end of the month or quarter, or they miss... Read More

Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Revenue Performance, Sales Force Automation, Sales Forecasting, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA

Here’s What Marketers Should Do at Dreamforce

Posted by Mark Smith on 29 August 2011

The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through... Read More

Topics: Sales Performance, Salesforce.com, Social Media, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketing Planning, Marketo, Pardot, Revenue Performance, Sales Force Automation, Operational Performance, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, IBM, CFO, CMO, CRM, Demand Generation, Eloqua, SFA, Unica, Digital Technology

Salesforce.com Customers Demonstrate Tactical Success

Posted by ISG Research on 05 August 2011

Salesforce.com (SFDC) brought five customers to a recent U.K. analyst event to talk about how they used different SFDC services to solve what turned out to be down-to-earth business issues. SFDC of course would have us believe that moving to the cloud is the only way to purchase IT systems (in its parlance, services) and that it has all the services to solve any issue concerning CRM, sales... Read More

Topics: Predictive Analytics, Salesforce.com, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

Conference Highlights Social Media, Analytics and the Customer Experience

Posted by ISG Research on 25 May 2011

The Directors Club of the U.K. recently held its inaugural National Customer Show in London. The event was well attended and attracted sponsorship from some of the biggest vendors in the contact center industry; among them were platinum sponsors Interactive Intelligence and salesforce.com, and session sponsors Nexidia and SwordCiboodle. I noticed three common themes, covering very different... Read More

Topics: Predictive Analytics, Sales Performance, Salesforce.com, Customer Analytics, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Nexidia, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Interactive Intelligence, Text Analytics, Workforce Management, SwordCiboodle

Think Carefully about Social Media and Your Customers

Posted by ISG Research on 12 May 2011

Unless you have been on a long vacation somewhere without newspapers, mobile phones or the Internet, you must have noticed all the buzz about social media – some of it factual and lots of it hype. Over a billion people use Facebook. There are many millions of tweets on Twitter every day, and YouTube has become the place to share videos, whether for a laugh, for a company’s brand awareness or for... Read More

Topics: Predictive Analytics, Sales Performance, Salesforce.com, SAS, Social Media, Customer Analytics, Customer Experience, Social CRM, Speech Analytics, Voice of the Customer, Clarabridge, Genesys, ResponseTek, RightNow, Operational Performance, Analytics, Business Collaboration, Business Intelligence, Business Mobility, Cloud Computing, Customer & Contact Center, Customer Service, Information Applications, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics

Zyme Solutions Tackles Channel Data Challenge

Posted by ISG Research on 04 May 2011

Companies (especially in high technology) that sell through an indirect channel face a difficult challenge because global sales channels are complex, fragmented and changeable, with different business practices and customs than direct channels. Keeping track of which products have sold in and sold through which partners can be a difficult task. Unless a company is working with only a handful of... Read More

Topics: Sales, Sales Performance, Salesforce.com, Human Capital Management, Zyme Solutions, Operational Performance, Business Analytics, Business Collaboration, Financial Performance, Governance, Risk & Compliance (GRC), channel, CRM

Is the World Ready for One Source of Customer Data?

Posted by ISG Research on 14 January 2011

If you listen to salesforce.com (SFDC) then you’d have to believe the answer is an emphatic “Yes.” Shortly before Christmas, Kevin Akeroyd, the general manager of salesforce.com’s Jigsaw Data Cloud, tried to convince a group of U.K. analysts that now that Jigsaw is part of SFDC, we can all rush out and put our company and customer data in the cloud and share it effectively with everyone else. And... Read More

Topics: Salesforce.com, Customer Experience, Customer Information Management, Operational Performance, Customer & Contact Center, Information Management, Call Center, CRM

Callidus Muscles Up With ForceLogix – But Can It Step Up to the Plate?

Posted by Mark Smith on 31 December 2010

In a very quiet and very subtle move, Callidus Software (NASDAQ: CALD) has offered to purchase the assets of ForceLogix for about $3.75 million. This sales applications software company provides sales coaching software to help sales managers realize the full value of their sales representatives. In 2010, Callidus Software entered into an OEM agreement to embed ForceLogix within a new offering... Read More

Topics: Sales Performance, Salesforce.com, Sales Coaching, Sales Effectiveness, Sales Operations, Operational Performance, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Workforce Performance, Callidus Software, Sales Performance Management

The Headquarters Effect and Salesforce.com

Posted by Robert Kugel on 24 December 2010

Wall Street has many leading indicators to work with, some serious – such as housing starts and the purchasing managers’ index – and some done a bit tongue-in-cheek. One of the latter is the Super Bowl Indicator, which says that if a team from the original National Football League wins the game, the market will be up for the year, but if an old American Football League team wins it, the market... Read More

Topics: Sales Performance, Salesforce.com, IT Performance, Operational Performance, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Enterprise Software, Financial Performance, Information Management

Can Your Sales Force Trust Salesforce.com?

Posted by Mark Smith on 17 December 2010

At the 2010 Dreamforce conference (Twitter #df10) in San Francisco, about 18,000 people gathered to learn about the latest in salesforce.com’s applications and technology. Attendees from sales organizations might have been looking for some depth on the next generation of applications to support their sales processes or what the vendor will do to help sales managers manage, sales reps sell... Read More

Topics: Sales, Sales Performance, Salesforce.com, Operational Performance, Analytics, Cloud Computing, Customer Service

Salesforce Analytics Identify a Break in the Clouds

Posted by ISG Research on 15 December 2010

Last week I attended salesforce.com’s Dreamforce user conference in San Francisco (Twitter #DF10). As a user of salesforce applications for the last four years in my previous positions, I was familiar with its analytic capabilities, or lack thereof. Certainly you can accomplish simple reporting and produce dashboards displaying salesforce data, which is adequate for narrowly focused reporting and... Read More

Topics: Sales, Salesforce.com, Analytics, Cloud Computing, Customer Service, Uncategorized

iWay Software Connects Salesforce Chatter to the Enterprise

Posted by Mark Smith on 28 November 2010

It is not easy for businesses to make their operations more efficient, partly because their information systems do not provide notifications of events as they are happening. Most enterprise technology uses batch processing and is designed to move data from one database to another; otherwise it requires people to go and find the data they need. To be more responsive, new technologies capture and... Read More

Topics: Sales Performance, Salesforce.com, Business Collaboration, Business Intelligence, Data Integration, Information Management

iWay Software Connects Salesforce Chatter to the Enterprise

Posted by Mark Smith on 26 November 2010

It is not easy for businesses to make their operations more efficient, partly because their information systems do not provide notifications of events as they are happening. Most enterprise technology uses batch processing and is designed to move data from one database to another; otherwise it requires people to go and find the data they need. To be more responsive, new technologies capture and... Read More

Topics: Sales Performance, Salesforce.com, Business Collaboration, Business Intelligence, Customer & Contact Center, Data Integration, Information Management