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Analytics and data provide visibility into an organization’s past, present and potential performance. However, not all organizations are using analytics that provide timely insights — insights that not just reflect what happen but direct a successful course for the future. Demand for personalized and relevant insight only intensifies in a black-swan event. To maintain business continuity in times...

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Topics: business intelligence, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning


Supercharging the customer experience (CX) is more than just an opportunity. It’s essential for every organization that looks to optimize engagement at every moment of the customer journey. In times such as these, when business continuity is a top priority, organizations must address the customer experience, especially if it has not been a focal point of the executive team.

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Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, Operations & Supply Chain, Intelligent CX, Conversational Computing


Effectively managing data privacy and security is a high-stakes matter. When an organization doesn’t get it right, it often becomes front-page news and occasionally becomes a subject of litigation. Yet organizations face an equally challenging imperative to ensure that business users have easy access to the data they need. Depending on how they are implemented, data governance policies can...

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Topics: Big Data, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things


MicroStrategy recently held its annual user conference, which focused on the theme of the “Intelligent Enterprise.” HyperIntelligence, an innovative product for delivering analytics throughout organizations that they introduced a year ago, was the star of the event. The company announced enhancements to HyperIntelligence and the latest version of its flagship platform, MicroStrategy 2020, as well...

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Topics: Analytics, Business Intelligence, Collaboration, Data Governance, Data, Digital Technology, Conversational Computing


Ventana Research recently announced its 2020 research agenda for data, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. Data volumes continue to grow while data latency requirements continue to shrink. Meanwhile, virtually every organization is confronting a need for good data governance. 

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Topics: Collaboration, Data Governance, Data Preparation, Information Management, Data, blockchain, data lakes


Ventana Research recently announced its 2020 research agenda for analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from their technology investments and improve business outcomes.

It’s been exciting to follow the emergence of innovative capabilities in the analytics market, but for businesses it can be challenging to stay on top of...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, natural language processing, AI and Machine Learning


Organizations universally desire the business outcome of improved organizational agility — in other words, the ability to quickly and effectively identify and respond to business risks and opportunities, typically through workforce-related actions. Being agile requires that an organization be adept at two things: harnessing cognitive assets, the knowledge and ideas that comprise the intellectual...

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Topics: Human Capital Management, Learning Management, Collaboration, Workforce Management, Knowledge Management, AI and Machine Learning


I’ve written before about blockchain’s significant potential. A lot of the current discussion on the topic centers on cryptocurrencies and financial trading platforms, both of which are already in operation. However, my focus is on its applicability to business generally, especially in B2B commerce, where I believe there is significant potential for it to serve as a universal data connector....

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Topics: Sales, Human Capital Management, business intelligence, Collaboration, Internet of Things, Data, Product Information Management, Digital Commerce, Enterprise Resource Planning, blockchain, candidate engagement, collaborative computing, continuous supply chain


For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Subscription Management, agent management, extended reality, AI and Machine Learning


Using customer analytics effectively involves several challenges. Organizations must make it a business priority, cultivate leadership and set a course for ensuring data and analytics are being processed and governed effectively. But effectiveness also requires technology that will assist in the effective operations and management of customers and help an organization achieve its goals.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, collaborative computing, mobile computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Customer analytics have never been more important, but effectively creating and managing them is not easy. The data that’s required to achieve visibility into all customer activity involves many applications and systems and it’s a challenge to ensure the data used is accurate and consistent. Even once data is assembled, organizations often struggle to apply analytics to create the metrics that...

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, Intelligent CX, Conversational Computing, collaborative computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Internet of Things, Contact Center, Data, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, collaborative computing, mobile computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Subscription Management, agent management, AI and Machine Learning



We are happy to offer some insights on Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and...

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


We are happy to offer some insights on Microsoft drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics...

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


We are happy to offer some insights on Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and...

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


We are happy to offer some insights on Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts by Ventana Research. We then developed three additional Value...

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


We are happy to offer some insights on Oracle drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and...

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


We are happy to offer some insights on Salesforce drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts by Ventana Research. We then developed three additional Value...

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


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