ISG Software Research Analyst Perspectives

Why Outbound Is a Smart Channel for Customer Communication

Posted by Keith Dawson on 13 September 2022

Outbound communication is used in a number of different contexts. For potential customers, traditional telemarketing still exists, though it is limited these days due to its minimal effectiveness. Instead, many customer-experience planners have substituted digital outbound over voice for lead generation and nurturing campaigns. Customers find text messages in the channel of their choice to be... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Zoho One Reaching Needs of Larger Organizations

Posted by Keith Dawson on 07 September 2022

Zoho presented analysts with a deep look at its strategy and roadmap at its July analyst conference, describing how it intends to meld its many business applications together through integration at the level of the platform. The company, which is privately owned and funded, has generally sought to build its own tools rather than buy or partner. This approach has allowed the firm to create a suite... Read More

Topics: Customer Experience, Voice of the Customer, Data, AI and Machine Learning

Preparing Agents for Success in Automated, Distributed Contact Centers

Posted by Keith Dawson on 04 August 2022

The contact center industry is reexamining how organizations engage with contact center agents. One thing that we learned from the forced movement to work-from-home was that organizations have to provide agents with appropriate tools to collaborate and communicate with peers and supervisors as well as workers in the back office who participate in all sorts of customer-facing or customer-adjacent... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Field Service Heads for Greater Automation and Integration

Posted by Keith Dawson on 26 July 2022

Field service is a segment of customer experience that is dominated by two elements: the complexity of the issues handled, and the high cost of providing on-site services. It is recognized as a critical component of the service experience, especially when managing the condition of high-precision equipment in the medical, manufacturing and utility industries. It is also a high-risk moment in the... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Amazon Connect Adds Workforce Optimization Capabilities

Posted by Keith Dawson on 01 June 2022

At Enterprise Connect in March, Amazon announced new functionality in its cloud contact center platform, Amazon Connect. The company is now including a full Workforce Optimization component, which includes built-in forecasting, capacity planning and scheduling capabilities. It's no surprise that Amazon is adding these capabilities, as WFO has become a core component of a complete CCaaS platform.... Read More

Topics: Customer Experience, Contact Center

Work-From-Anywhere Has a Communications Impact

Posted by Keith Dawson on 10 May 2022

Contact centers are undergoing a radical reshuffling of the workforce, partly because the pandemic shifted agents to remote work. But the trends were in place to reorganize the world of work long before the pandemic. Digital contact channels, which are gaining in popularity, require workers that are better informed and capable of handling more complex and interdependent interactions and... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Technology Trends in Customer Support Software

Posted by Keith Dawson on 03 May 2022

Customer Service and Support (CSS) software is about more than case tracking and trouble tickets. Many organizations view the service call as an opportunity to solidify a positive customer relationship and perhaps enhance the loyalty and value of the customer. That has propelled interest in the emphasis on workflows and automation that now/currently drives CSS, particularly when it comes to... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center

OnviSource Brings Intelligence to Contact Center Automation

Posted by Keith Dawson on 24 March 2022

Today’s contact center agents find themselves handling increasingly more complex interactions due to changes in consumer demand, advances in self-service and the proliferation of digital contact channels. This added complexity requires continuous agent support for successful customer experience outcomes. Intelligent software can reduce agent workload and improve customer interactions by picking... Read More

Topics: Customer Experience, Contact Center, AI

Why We Need a New Definition for CX Software Platforms

Posted by Keith Dawson on 18 March 2022

The technology underpinning customer experience (CX) is a hodgepodge of tools that have been developed for niche use cases and then expanded to fill broader roles. Examples include the old (CRM, help desk software and speech analytics) and the new (customer data platforms and conversational AI). This is because CX is a set of very specialized processes that happen in different parts of the... Read More

Topics: Customer Experience, Marketing, Marketing Performance Management, Voice of the Customer, Contact Center, Product Information Management, Digital Marketing, agent management, intelligent marketing, Digital Experience Platform

Contact Center Cost Control, Part 2: Getting Granular

Posted by Keith Dawson on 01 March 2022

In a previous Analyst Perspective, we discussed some of the big-picture trends that are bringing cost control back as a core driver of contact center operations. In this report we will tackle some of the practical ramifications: how those trends affect decision-making and operations. The pandemic opened the door to a much broader consideration of how organizations engage with employees,... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Contact Center Cost Control, Part 1: Rethinking Modern Operations

Posted by Keith Dawson on 22 February 2022

Contact centers have always been very cost-centric and attuned to the kinds of constraints that they have to operate in, but many organizations were diverted from that kind of focus when the pandemic first hit. In 2020, there was a sudden need for new tools and equipment just to keep centers running, and the costs involved in enabling agents to work from home — equipping them and their... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Top Trends in VoC Analytics

Posted by Keith Dawson on 16 February 2022

A formal Voice of the Customer (VoC) program is a necessity for any organization that wants to grow its customer base and differentiate from its competitors. Unfortunately, many organizations have not updated their notion of “formal” in quite a few years. VoC has a contact center component and an enterprise component. They are related, hopefully connected, but not the same. Contact centers are... Read More

Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Digital Marketing, agent management

Xactly Advances Support for Revenue Performance Management

Posted by Stephen Hurrell on 15 February 2022

Revenue performance management and the role of revenue operations is moving to the forefront of sales organizations, aligning departments around a single view of the business with shared revenue targets and goals. This facilitates the needs of the sales department as well as customer experience, marketing and renewals. The concept of RevOps does not yet have a widely shared common definition... Read More

Topics: Sales, Customer Experience, Marketing, Sales Performance Management, partner management, Revenue Performance Management

The 2022 Market Agenda for CX: Enabling Resilience in Experiences

Posted by Keith Dawson on 02 February 2022

Ventana Research recently announced its Market Agenda in the expertise area of Customer Experience. For the past several years, many organizations have found it challenging to provide excellent customer experiences in the face of drastic technology changes and the ongoing pandemic. These challenges have highlighted for many decision-makers how strategic CX can be in differentiating from... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

The 2022 Value Index for Agent Management Classifies and Rates Vendors

Posted by Keith Dawson on 31 January 2022

Ventana Research is sharing insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Agent Management 2022 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce

Shifts in Agent Management Software Benefit Agent Experiences

Posted by Keith Dawson on 26 January 2022

The 2022 Ventana Research Value Index for agent management software is published, offering interesting observations about how the market is advancing to provide more sophistication to agents and the management of them. The market is now characterized by applications integrated into multifunction suites, a significant change accelerated by the pandemic in the short term and vendor consolidation... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management

2022 Market Agenda: Digital Business Enables Organizational Resilience

Posted by Mark Smith on 24 January 2022

Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and... Read More

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Office of Revenue, Market Agenda

Customer Experience Needs Accountability with Executive Leadership

Posted by Keith Dawson on 10 January 2022

The contact center is where much of customer experience management happens, but it is by no means the beginning or end of the CX story. Other departments, notably marketing and revenue, have a stake in what happens during the customer’s lifecycle. Whether it’s developing offers, orchestrating interactions or assessing behavior and intent, handling the complexity of the relationship requires a... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center

Why Revenue Planning Should be Continuous and Year Round

Posted by Stephen Hurrell on 02 December 2021

With the emergence of multiple selling channels and the rise of the subscription model, the need for a unified approach to revenue planning and execution should be a priority for every organization. As I have written about in my analyst perspective Revenue Management: The Opportunity for Innovation and Optimization, this need to unify the approach and focus on alignment across all revenue... Read More

Topics: Sales, Customer Experience, Sales Performance Management, Subscription Management, AI and Machine Learning

Automating Workflows for a Better Customer Experience

Posted by Keith Dawson on 01 December 2021

Any organization that relies heavily on a large labor force looks to automation to reduce costs, and contact centers are no exception. They handle interactions at such large scale that almost any effort to automate some part of the process can deliver measurable efficiencies. Two factors have ratcheted up attention on automating customer experience workflows: the dramatic expansion of digital... Read More

Topics: Customer Experience, Voice of the Customer, Analytics, Data Integration, Contact Center, Data, agent management, data operations, Experience Management, AI and Machine Learning