Analyst Perspectives

I am happy to share insights from our latest Ventana Research Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. The 2023 Operational Data Platforms Value Index is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect...

Ventana Research recently announced its 2023 Market Agenda for Data, continuing the guidance we have offered for two decades to help organizations derive optimal value and improve business outcomes.

Ventana Research recently announced its 2023 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

Ventana Research recently published the 2023 Operational Data Platforms Value Index. The importance of the operational data platform has never been greater as organizations strive to be more data-driven, incorporating intelligence into operational applications via personalization and recommendations for workers, partners and customers. In this post, I’ll share some of my observations on how the...

Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcomes. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they don’t always have the guidance they...

I am happy to share insights from our latest Ventana Research Value Index, which assesses how well vendors’ offerings meet buyers’ requirements. The 2023 Data Platforms Value Index is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect real-world criteria...

I’m proud to share Ventana Research’s 2023 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that improve customer, partner and workforce experiences while also increasing organizational effectiveness and agility.

Data observability is a hot topic and trend. I have written about the importance of data observability for ensuring healthy data pipelines, and have covered multiple vendors with data observability capabilities, offered both as standalone and part of a larger data engineering system. Data observability software provides an environment that takes advantage of machine learning and DataOps to...

Having recently completed the 2023 Data Platforms Value Index, I want to share some of my observations about how the market is evolving. Although this is our inaugural assessment of the market for data platforms, the sector is mature and products from many of the vendors we assess can be used to effectively support operational and analytic use cases.

Ventana Research has announced its market agenda for 2023, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology market. Our research and insights are backed by our expertise and independence, as we do not share our Market Agenda or our market research – including analyst and market perspectives – with any external party before it is...

In today’s organization, the myriad of analytics and permutations of dashboards challenge workers’ ability to take contextual actions efficiently. Unfortunately, conventional wisdom for investing in analytics does not recognize the benefits of empowering the workforce to understand the situation, examine options and work together to make the best possible decision.

The shift from on-premises server infrastructure to cloud-based and software-as-a-service (SaaS) models has had a profound impact on the data and analytics architecture of many organizations in recent years. More than one-half of participants (59%) in Ventana Research’s Analytics and Data Benchmark research are deploying data and analytics workloads in the cloud, and a further 30% plan to do so....

Analytics processes are all about how organizations use data to create metrics that help manage and improve operations. Yet, the discipline applied to analytics processes seems to be lacking compared to data processes. I’ve pointed out that the weak link in data governance is often analytics. Organizations can also do a better job tying AnalyticOps to DataOps and do more to define and manage...

There is always space for innovation in the data platforms sector, and new vendors continue to emerge at regular intervals with new approaches designed to serve specialist data storage and processing requirements. Factors including performance, reliability, security and scalability provide a focal point for new vendors to differentiate from established vendors, especially for the most demanding...

Ventana Research uses the term “data pantry” to describe a method of data storage (and the technology and process blueprint for its construction) created for a specific set of users and use cases in business-focused software. It’s a pantry because all the data one needs is readily available and easily accessible, with labels that are immediately recognized and understood by the users of the...

The technology industry has established itself as a pivotal force in its ability to help organizations become more intelligent and automated. But doing so has required a journey of epic proportions for most organizations that have had to endure a transition of competencies and skills that was, in many places, transitioned to consulting firms who were hired appropriately to manage changes....

Earlier this year, I wrote about the increasing importance of data observability, an emerging product category that takes advantage of machine learning (ML) and Data Operations (DataOps) to automate the monitoring of data used for analytics projects to ensure its quality and lineage. Monitoring the quality and lineage of data is nothing new. Manual tools exist to ensure that it is complete, valid...

One of the most significant considerations when choosing an analytic data platform is performance. As organizations compete to benefit most from being data-driven, the lower the time to insight the better. As data practitioners have learnt over time, however, lowering time to insight is about more than just high-performance queries. There are opportunities to improve time to insight throughout...

Organizations are increasingly utilizing cloud object storage as the foundation for analytic initiatives. There are multiple advantages to this approach, not least of which is enabling organizations to keep higher volumes of data relatively inexpensively, increasing the amount of data queried in analytics initiatives. I assert that by 2024, 6 in ten organizations will use cloud-based technology...

Almost all organizations are investing in data science, or planning to, as they seek to encourage experimentation and exploration to identify new business challenges and opportunities as part of the drive toward creating a more data-driven culture. My colleague, David Menninger, has written about how organizations using artificial intelligence and machine learning (AI/ML) report gaining...