ISG Software Research Analyst Perspectives

NICE Systems Doubles Down on Customer Experience

Posted by ISG Research on 01 July 2016

NICE Systems was one of the first vendors I started to cover when I joined Ventana Research more than 11 years ago. Back then it was a pure-play vendor of workforce optimization (WFO) systems and was creating a portfolio of products by developing its own systems and acquiring niche vendors of call recording, quality management, workforce management, performance management and analytics. Over the... Read More

Topics: Big Data, Customer Performance, Business Analytics, Cloud Computing, Uncategorized, Call Center

Allocadia Enables Excellence in Managing and Operating Marketing

Posted by ISG Research on 01 July 2016

The relevance of marketing to an organization depends on planning and performance measured against it. In writing about marketing management I have observed the marketing mayhem that can occur but also have noted that organizations that take marketing performance management seriously are in better position to assess their efforts in relation to goals and outcomes. I have a little experience in... Read More

Topics: Business Analytics, Financial Performance, Uncategorized, CMO

Cloud-Based Analytics Still Don’t Deliver Self-Sufficiency

Posted by ISG Research on 27 June 2016

Cloud-based computing has become widespread, particularly in line-of-business applications from vendors such as Salesforce and SuccessFactors. Our benchmark research also suggests a rise in the acceptance of cloud-based analytics. We’ve seen the emergence and growth of cloud-only analytics vendors such as Domo and GoodData as well as cloud-based delivery by nearly all the on-premises analytics... Read More

Topics: Sales Performance, Supply Chain Performance, Human Capital, Business Intelligence, Business Analytics, Cloud,, Customer Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Financial Performance, Information Management, Uncategorized

Contact Centers Need Radical Change to Meet Consumers’ Expectations

Posted by ISG Research on 25 June 2016

I have been involved in the contact center industry for more than 25 years and often see organizations that are slow in keeping up with consumers’ expectations; many of them seem reluctant to change, regardless of the need to do so. For example, agents of my cell phone operator ask the same four questions at the start of a call as they did 30 years ago; my bank supports several channels of... Read More

Topics: Big Data, Social Media, Customer Performance, Business Analytics, Cloud Computing, Uncategorized, Call Center

Big Data Drives Price and Revenue Optimization

Posted by ISG Research on 25 June 2016

Information technology enables a data-driven management style that was not feasible until powerful, affordable computers became generally available. There’s no bright line marking when this became possible; the process is ongoing. People were using financial analytics long before ENIAC, the first general-purpose computer, appeared, but the metrics available were not especially timely, broadly... Read More

Topics: Big Data, Sales Performance, Office of Finance, Customer Performance, Operational Performance, Business Analytics, Business Performance, Financial Performance, Uncategorized

Microsoft Accepts LinkedIn Connection: Will it Matter?

Posted by ISG Research on 18 June 2016

For some people in sales and marketing who struggle to meet their quarterly targets, the blockbuster announcement that Microsoft will buy LinkedIn for US$26.2 billion may seem like a midyear holiday present: a digital business Rolodex filled with new global connections that can make the task of generating revenue dramatically easier. Problem is, sales leaders and revenue-focused marketers worth... Read More

Topics: Sales Performance, Social Media, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Uncategorized

The Mastery of Marketing Performance Management

Posted by ISG Research on 18 June 2016

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a challenge for most lines of business, marketing departments... Read More

Topics: Sales Performance, Social Media, Marketing, Marketing Performance Management, Marketing Planning, Operational Performance Management (OPM), Customer Performance, Business Analytics, Business Intelligence, Business Performance, Uncategorized, CMO, Demand Generation

Industry Veteran Brings Leadership on Sales and Marketing

Posted by ISG Research on 02 June 2016

If you’re a sales or marketing executive or manager, your window of business opportunity is closing rapidly. In fact it started closing the day you began your job. Time is not on your side – and your career may well hang in the balance. I want to help you shift that balance to your advantage. My name is Tony Compton. I’m a new member of the industry analyst team at Ventana Research, and I’ll be... Read More

Topics: Big Data, Predictive Analytics, Sales Performance, Social Media, Mobile Technology, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Uncategorized, Sales, Marketing, Sales Performance Management, Ma

Next Generation of Product Information Management Empowers Digital Business

Posted by ISG Research on 24 May 2016

Organizations in all industries face various difficulties in managing product information. The most serious is providing complete, engaging information to consumers and customers on the internet. Newly developed products, mergers and acquisitions, changes to pricing and promotions in online commerce spur business growth, but these factors also increase the amount and complexity of product-related... Read More

Topics: Big Data, Sales Performance, Supply Chain Performance, PIM, Product Information Management, Sales, Market, Customer Performance, Operational Performance, Business Analytics, Business Performance, Cloud Computing, Financial Performance, Information Management, Uncategorized, Information Optimization

Can We Trust Salesforce for Business in the Cloud?

Posted by ISG Research on 16 May 2016

I have been meaning to write about Salesforce since its Dreamforce 2015 conference. Salesforce provides a platform, tools and applications for business and IT who claims to be the ‘no software’ company which as you will read is exactly what happened on May 10th. Heck, Salesforce is making a lot of advances on its platform, its applications and even with Analytics and the Internet of Things. These... Read More

Topics: Big Data, Sales Performance, NA14, Customer Performance, Operational Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Financial Performance, Uncategorized

Data Lakes: Safe Way to Swim in Big Data?

Posted by ISG Research on 11 May 2016

It has been more than five years since James Dixon of Pentaho coined the term “data lake.” His original post suggests, “If you think of a data mart as a store of bottled water – cleansed and packaged and structured for easy consumption – the data lake is a large body of water in a more natural state.” The analogy is a simple one, but in my experience talking with many end users there is still... Read More

Topics: Big Data, Predictive Analytics, Social Media, Business Analytics, Business Intelligence, Governance, Risk & Compliance (GRC), Information Management, Uncategorized, Information Optimization

Digital Business Innovation and Enterprise Messaging Work Well Together

Posted by ISG Research on 11 May 2016

Organizations are facing a digital transformation, as I have written, that is rapidly changing the applications and services that businesses use to operate and deliver information. This new digital generation addresses the expectations of consumers and business partners for information and service in real time. One example of it is enterprise messaging. Recently I wrote about the shift to this... Read More

Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Enterprise messaging, Internet of Things, IoT, mid, Customer Performance, Operational Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Management, Uncategorized

Zuora Enables Subscriptions to Engage Customers for Revenue Results

Posted by ISG Research on 28 April 2016

As the global economy transforms into a world of digital services that cross industries, including those that provide value-added services for physical products, managing the complications that arise from digital browsing, selection and purchasing of goods, as well as activation, billing and servicing of accounts, becomes a challenge. Organizations have to not just engage customers but provide... Read More

Topics: Sales Performance, Subscription, Recurring Revenue, Zuora, Customer Performance, Operational Performance, Business Analytics, Business Performance, Financial Performance, Uncategorized

Docebo Innovates Learning Management Systems for Employees and Customers

Posted by ISG Research on 14 April 2016

The learning management system (LMS) offers opportunity for organizations to progressively enhance the effectiveness of their workforce. An advanced LMS can be more than a digital version of an organization’s training programs for specific jobs or to achieve compliance with policies and regulations. It can provide dynamic yet informal learning that business units can create, deploy and sustain... Read More

Topics: Sales Performance, Supply Chain Performance, Human Capital, LMS, Customer Performance, Operational Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Financial Performance, Uncategorized

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

Posted by ISG Research on 31 March 2016

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage toward maximum performance. We all know that the craft of... Read More

Topics: Big Data, Predictive Analytics, Social Media, Customer Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Financial Performance, Information Applications, Operational Intelligence, Uncategorized, CMO, Information Optimization, Sales Performance Management (SPM)

Supercharging Sales and Commerce in 2016

Posted by ISG Research on 29 March 2016

For several years I have been advocating that sales organizations adapt their processes and applications to optimize both sales performance and the customer experience. For details see my research agenda for last year. However, it appears that not many sales organizations have responded to this challenge; many can barely maintain their quarterly sales forecasts and monthly pipeline, track... Read More

Topics: Predictive Analytics, Sales Performance, Mobile Technology, Customer Performance, Operational Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Financial Performance, Uncategorized, Financial Performance Management (FPM), Sales, SFA, SPM, Sales Performance Management, Sal

Qlik Makes Sense of its Analytics and Business Value

Posted by ISG Research on 29 March 2016

At the 2015 technology analyst summit in Austin, Texas, analytics and business intelligence software vendor Qlik discussed recent market and product developments and explained its roadmap and strategy for 2016. Discussion topics included its Qlik Analytics Platform and QlikView 12.0, Qlik Sense and Qlik DataMarket, applications built on the platform but also how it is expanding its analytics... Read More

Topics: Big Data, Mobile Technology, Business Analytics, Business Intelligence, Business Performance, Governance, Risk & Compliance (GRC), Information Management, Operational Intelligence, Uncategorized, Information Optimization

Exploiting Cryptic Data for Securities Analysis

Posted by ISG Research on 25 March 2016

I coined the term “cryptic data” to mean information that isn’t easy to find or access by people who could make use of it. In one instance, cryptic data offers professional investors – portfolio managers and securities analysts – a source of proprietary information that can improve their ability to pick stocks and achieve superior performance relative to their benchmarks. Automation through... Read More

Topics: Big Data, Analytics, Business Analytics, Business Performance, Financial Performance, Uncategorized

Verint Gains Innovative Products through Acquisition of Contact Solutions

Posted by ISG Research on 18 March 2016

Verint is an established vendor of workforce optimization, advanced analytics and self-service products for customer experience management. Recently it announced its acquisition of Contact Solutions, whose products complement Verint’s. The acquisition adds analytics capabilities and fraud detection software, both of Verint will incorporate into its existing products. Contact Solutions also brings... Read More

Topics: Mobile Technology, Customer Performance, Business Analytics, Business Collaboration, Cloud Computing, Uncategorized, Call Center

Unifying Human Capital Management in 2016

Posted by ISG Research on 18 March 2016

Businesses and their human resource organizations feel pressure to maximize the value of their human capital in today’s intensely competitive world. Many have made or considered investments in new applications that better exploit information to efficiently recruit, engage and retain the best talent. Advanced applications not only advance these processes but also help management assess the... Read More

Topics: Big Data, Predictive Analytics, Governance, HCM, HR, HRMS, Workforce Management, Learning Mana, Human Capital, Mobile Technology, Wearable Computing, Customer Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Financial Performance, Governance, Risk & Compliance (GRC), Information Management, Uncategorized, Financial Performance Management (FPM)